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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's biggest industry show in Las [Vegas luxury](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) jets are tempting buyers with their streamlined shapes, [luxurious cabins](https://www.bloomberg.com/profile/company/MNELF:US) - and significantly, their usage of alternative fuels.
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Fuel manufacturers and jetmakers are eager to display novel kinds of aviation fuel considered less hazardous to the climate, from utilized cooking oil to the definitely less [attractive meat](https://www.bloomberg.com/profile/company/MNELF:US) waste.
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Business jet operators, like airlines, have bowed to ecological pressure on air travel and dedicated to cutting in half carbon emissions by 2050 compared with 2005.
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Their hope is that [adopting sustainable](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) fuel to curb emissions could make organization jets more attractive to ecologically mindful purchasers - specifically corporations facing concerns over sustainability from investors or green campaign groups.
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The schedule of less polluting private jets could likewise spare the abundant and [popular](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) the unfavorable promotion experienced by Britain's Prince Harry and his spouse Meghan over a recent personal jet journey to southern France.
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Five Gulfstream jets on display screen in Las Vegas are using California-produced fuel from inedible beef tallow.
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The most recent [waste-based fuels](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) include "fats, grease and oils that are by-products of the food industry," said Bryan Sherbacow, primary commercial officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) producer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our product is inedible."
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A few of the other 79 airplane on display screen are expected to be powered by 150,000 gallons of other [sustainable fuel](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) blends anticipated to be pumped at the show.
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FLIGHT SHAMING
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Private jets [represent](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) less than 0.1% of overall yearly carbon emissions globally, however can produce, usually, approximately 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal charter [company Victor](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608).
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Prince Harry has safeguarded his occasional usage of personal jets to ensure his family's security, and has said that on the uncommon occasions he does not fly commercially he offsets his emissions.
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But planemakers say [occurrences](https://forest500.org/rankings/companies/mission-newenergy-limited) such as the furore over his schedule have included fresh [obstacles](https://pitchbook.com/profiles/company/51278-86) for an industry currently making every effort to justify its contribution to cutting business expenses.
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"Incidents of flight shaming including using private jets are regrettable when you consider that our industry has delivered fuel efficiency enhancements of 40% over the past 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier believes increased sustainable fuel use will assist the industry make inroads with corporations and wealthy purchasers. According to market information, just have a 19% company jet ownership rate.
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But even an image remodeling - with jets sporting sticker labels like "this aircraft flies on renewable fuels" and organisers adding alternative [fuel pumps](https://www.zoominfo.com/c/mission-newenergy/346542889) for visiting aircrafts - is unlikely to please all critics at the Oct 22-24 luxury jet occasion.
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Environmentalists and some analysts remain skeptical that biojetfuels, normally blended 50-50 with kerosene, will make a considerable effect on public perceptions about [luxury travel](https://www.bloomberg.com/profile/company/MNELF:US).
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"No quantity of [jatropha curcas](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) or Brazil-nut fuel can make company jets look eco-friendly," [stated aviation](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) expert Richard Aboulafia.
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Demand from company jet operators for renewable fuels now far exceeds supply and their interest might drive future production, Sherbacow said.
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World Energy, which produces 40 million gallons of [biofuel](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) at its [California](https://www.bloomberg.com/profile/company/MNELF:US) plant, could expand production as much as 150 million gallons by 2022.
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Corporate charter business and specialists are likewise seeing more interest from clients who wish to buy carbon [credits](https://stocktwits.com/symbol/MNEL) to balance out emissions from their [flights](https://www.pinterest.com.au/missionnewenergy/).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a corporate jet usage research study his company recently completed for a Fortune 500 company.
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"At the end of the day, I think that cost, expense per hour, variety, speed and efficiency, that's still the (sales) motorist. But I think individuals are ending up being more knowledgeable about the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and [Alexandra](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) Hudson)
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