1 Sky Bet Extends English Football League Sponsorship Deal
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Sky Bet extends English Football League sponsorship bet9ja's welcome offer
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17 November 2017
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Sky Bet has actually extended its multi-million pound sponsorship deal with the English Football League till the summertime of 2024.
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The betting operation is the headline sponsor for the Championship, League One and League Two football divisions.

It gets its logo design on shirts, and rights for "Bet and Watch" for some matches.
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Sky Bet says it will attempt to dissuade problem gambling through messaging on shirts, which clubs will benefit through more money.

The deal, which is worth 10s of millions of pounds, has actually been in location given that 2013.

Sky Bet said it would be paying 20% more than it has done so far to extend the arrangement from 2019 to 2024.

this promotion code will make the 11-year deal among the longest in expert sport, the company said.

The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.

The wagering market has actually been under increasing analysis from the government, and from the regulator, the Gambling Commission.
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Earlier this promotion code year the Football Association, English football's governing body, announced it would end sponsorship deals with betting firms.

However, competition organisers, and the clubs themselves, are free to take sponsorship from gambling companies.
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The money from the Sky Bet bet9ja's welcome offer will be divided among the 72 clubs in the English Football League, which covers the 3 departments listed below the Premier League.

The president of Sky Bet, Richard Flint informed the BBC's Wake up to Money podcast that the English Football League utilized the income created to assist them run their day-to-day operations.

He said: "Without sponsorship from the wagering industry there aren't a variety of sponsors ready to get involved in football."
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However, there are worries that increasing numbers of young fans are being exposed to betting adverts.
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One of the findings of the BBC's yearly Price of Football survey was that more young football fans wager on games than play the sport.

About 95% of TV ad breaks in live football matches function at least one gambling advert, the BBC found in October.

In some matches, 40% of the adverts were for betting.

Mr Flint informed the BBC that and the English Football League were actively promoting awareness about issue gambling as part of the "When the fun stops. Stop" campaign.

"From the play offs and including next season every shirt will have an accountable gaming message on the shirt sleeve and we're connecting that into an accountable gaming campaign starting today, that includes a TV advert and boundary boards at EFL video games," he stated

The "When the fun stops. Stop" project is managed by the Senet Group, which was established in 2014 by some of Britain's leading bookies in action to public concerns about betting and gambling dependency.
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The head of the GambleAware charity, Marc Etches, stated that while it welcomed a commitment to do more to promote much safer gambling, "the messaging requires to be far more specific about the threat involved than what the gambling industry currently proposes".

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